Title: Li Xiang Observation: Panoramic report on hot topics across the Internet in the past 10 days
The following is a structured analysis of the ten most popular hot topics on the entire Internet in November 2023, covering society, entertainment, technology and other fields:
| Ranking | hot topics | heat index | Main platform | Duration days |
|---|---|---|---|---|
| 1 | OpenAI board coup incident | 9.8 | Twitter/Zhihu | 7 days |
| 2 | Mycoplasma pneumoniae infection peak | 9.5 | Weibo/Douyin | 10 days |
| 3 | "I am a mountain" movie controversy | 8.7 | Douban/Bilibili | 5 days |
| 4 | Huawei Mate60 supply chain breakthrough | 8.3 | Hupu/Toutiao | 6 days |
| 5 | The arrest of Internet celebrity "Xiao Tuantuan" | 7.9 | Kuaishou/Tieba | 4 days |
| 6 | New developments in the Palestinian-Israeli conflict | 7.6 | YouTube/Weibo | 10 days |
| 7 | Interpretation of Double Eleven consumption data | 7.2 | Taobao/Xiaohongshu | 3 days |
| 8 | "It's over!" 》The game became popular | 6.8 | Steam/Douyu | 8 days |
| 9 | Mycoplasma Pneumonia Medication Guide | 6.5 | WeChat/Douyin | 9 days |
| 10 | OpenAI Developer Conference | 6.3 | Twitter/36氪 | 2 days |
In-depth analysis of focus events:
1.Two-line narrative in the field of science and technology:OpenAI showed dramatic development in November. First, the release of GPT-4 Turbo at the developer conference on November 6 sparked heated discussions, and then there was sudden management turmoil on November 17. Sam Altman was fired from the board of directors and quickly reinstated. Related topics generated more than 1.2 million discussions.
2.Public health emergency concern:Cases of Mycoplasma pneumoniae infection have surged in many places across the country, with Beijing Children's Hospital receiving more than 10,000 patients in a single day. The "Guidelines for the Diagnosis and Treatment of Mycoplasma in Children" released by authoritative departments has received more than 100,000 reposts on the WeChat platform, and related popular science videos have been played more than 500 million times on Douyin.
| platform | TOP3 related topics | amount of discussion |
|---|---|---|
| #Mycoplasma pneumonia medication contraindications# | 286,000 | |
| Douyin | "Tutorial on taking Azithromycin" | 120 million plays |
| little red book | Children’s fever reduction care experience | 43,000 notes |
Observation of cultural phenomena:
3.Film and television controversies continue to ferment:The movie "I Am a Mountain" starring Hai Qing triggered polarized discussions due to the controversy over its adaptation. Douban scored 6.5, but there were a large number of 1-star and 5-star extreme ratings in the short review section. The relevant commentary video on Station B was played up to 4.8 million times.
4.New phenomena in the game industry:The real-person interactive game "Done!" "I'm Surrounded by Beauties" has swept the Steam platform as a dark horse. Its innovative model of "short drama + game" has triggered industry discussions and driven A-share related concept stocks to rise for three consecutive days.
Social hot topics perspective:
5.Rectification of the live streaming industry:The top anchor "Xiao Tuantuan" was suspected of a huge gambling case, which caused an earthquake in the live broadcast industry. The number of searches for related topics on the Kuaishou platform exceeded 2 million in a single day, prompting the entire network to reflect and discuss the live broadcast reward mechanism.
6.Changes in consumer trends:This year's Double Eleven major platforms canceled GMV battle reports, but JD.com's "purchasing and sales live broadcast" was out of the circle, and the number of views in a single game exceeded 320 million, reflecting the trend of consumers changing from price-sensitive to experiential consumption.
Li Xiang’s point of view:The hot spots in this issue present the typical characteristics of "big scientific and technological events superimposed on people's livelihood concerns". The rapid development of artificial intelligence is in sharp contrast with the prevention and treatment of respiratory diseases, reflecting the public's dual expectations for technological progress and health protection. It is recommended to continue to pay attention to the product trends after the reorganization of the OpenAI architecture, as well as the cross-regional spread of mycoplasma infections.
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