How to buy things on Dianping: Hot Topics and Practical Guide to the Whole Network
With the diversification of consumption methods, Dianping has developed from a simple food evaluation platform to a comprehensive platform covering shopping, leisure and services. Among the popular topics on the Internet recently (in the past 10 days), "How to shop on Dianping" has become one of the focus of users. This article will combine hot content to provide you with a guide to structured data.
1. Analysis of recent hot topics (next to 10 days)
| Ranking | Hot Topics | Discussion volume (10,000) | Association function |
|---|---|---|---|
| 1 | Dianping Group Purchase Trap | 28.5 | Group purchase coupon verification |
| 2 | Takeaway vs. In-store verification | 22.1 | Takeaway entrance |
| 3 | Hide coupon acquisition | 18.7 | Coupon Center |
| 4 | Member Points Redeem | 15.3 | Orange V privileges |
2. Analysis of the entire shopping process
Step 1: Product Positioning
Enter keywords (such as "crawfish") through the home page search bar, or click on the "Group Buy" area to filter by category. Recent data shows that catering group purchases account for 63%, followed by beauty services (21%).
| Product Type | Average discount rate | Refund rate |
|---|---|---|
| Catering package | 58% off | 2.1% |
| Beauty Services | 39% off | 6.7% |
| Course training | 62% off | 11.3% |
Step 2: Decision Elements
View three core data:
1. Store rating (high quality points or above 4.5)
2. Recent evaluation (note the authenticity of evaluation with pictures)
3. Quantity sold (more reliable than 1,000 orders)
Step 3: Offer overlay
The latest promotional strategies include:
• 15 coupons will be given off every Wednesday "God Coupon Day"
• New users will immediately get 20 yuan off for the first order
• Points exchanged for 5 yuan without threshold (100 points = 1 yuan)
3. Pit avoidance guide (hot issues)
| Question Type | Frequency of occurrence | Solution |
|---|---|---|
| Difficult to make an appointment | 37% | Call the merchant 3 days in advance |
| The components do not match | 29% | Check the specifications of the details page |
| Hidden consumption | 18% | Screenshot Save the purchase page |
4. Advanced skills
1.Price comparison tool: Long press the product picture to start the price comparison across the entire network
2.Live broadcast exclusive: There are often additional discounts on the live broadcast room after 20 o'clock
3.Corporate procurement
According to the latest user survey, using Dianping to shop can save an average of 23% of consumption expenditure, but it should be noted that 72% of disputes stem from the failure to carefully read the usage rules. It is recommended to check "Applicable Stores" and "Validity Period" before purchasing.
5. After-sales guarantee
If you encounter any problems, you can:
1. Click "Apply for a refund" on the order page (full refund is allowed if not used)
2. Call the customer service hotline 10100011 (8 am to 24 pm)
3. Submit a complaint through "My-Help Center" (need to upload credentials)
Through the above structured data and methods, I believe you can complete your shopping on Dianping more efficiently. It is recommended to bookmark the store for frequent purchases and follow the "Limited Time Flash Sale" section to get the maximum cost-effectiveness of consumption.
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