Which brand of facial cleanser is good for women: hot topics on the Internet and purchasing guide
Recently, discussions about women’s facial cleansers have soared on major social platforms and e-commerce websites. Whether you are a person with limited ingredients, people with sensitive skin, or consumers who are pursuing cost-effectiveness, they are all looking for cleansing products that are most suitable for them. This article will combine hot topics and structured data from the entire Internet in the past 10 days to provide you with a detailed purchasing guide for facial cleanser.
1. Top 5 popular facial cleanser brands on the Internet (discussed in the past 10 days)

| Ranking | Brand | core selling point | Popular products | reference price |
|---|---|---|---|---|
| 1 | Fulifangsi | Amino acid formula, gentle cleansing | Purifying facial cleansing cream | ¥150/100g |
| 2 | eltaMD | Self-foaming technology, makeup removal and cleansing two-in-one | Amino Acid Foaming Cleanser | ¥188/207ml |
| 3 | Kerun | Ceramide moisturizing, special for sensitive skin | Soaking Moisturizing Cleansing Foam | ¥108/150ml |
| 4 | Chanel | Camellia essence, luxurious experience | Camellia Facial Cleanser | ¥480/150ml |
| 5 | Pond's | Affordable amino acids, the first choice for students | Rice Moisturizing Cleanser | ¥25/120g |
2. Recommended facial cleanser types according to skin type
| Skin type | Recommended ingredients | Ingredients to avoid | Representative products |
|---|---|---|---|
| oily skin | Salicylic acid, tea tree extract | Mineral oil, heavy grease | Yuemuzhiyuan balanced foaming cleanser |
| dry skin | Hyaluronic acid, glycerin | soap base, alcohol | Avène Soothing Special Care Cleanser |
| Sensitive skin | Ceramide, Portulaca oleracea extract | Flavors, preservatives | Winona Soothing Moisturizing Cleanser |
| Combination skin | APG surfactant, amino acid compound | Powerful fat-removing ingredients | Fulisi Soybean Extract Cleansing |
3. Insights into facial cleanser consumption trends in 2023
According to recent data analysis on e-commerce platforms and social media, female consumers have the following characteristics when purchasing facial cleanser:
1.Increased demand for ingredient transparency: More than 68% of consumers will give priority to checking the ingredient list, and their attention to keywords such as "amino acids" and "no added" increased by 35% year-on-year.
2.Multifunctional products are popular: The number of searches for products with all-in-one functions such as makeup removal, moisturizing, and pH adjustment increased by 42%.
3.Environmentally friendly packaging becomes a new selling point: The popularity of facial cleanser products with refillable packaging and biodegradable materials increased by 27%.
4. Expert purchasing advice
1.Test pH: Healthy skin should choose weakly acidic products with a pH value between 5.5-7 to avoid damaging the skin barrier.
2.Observe the status after cleaning: If discomfort such as tightness or tingling occurs after use, discontinue use immediately.
3.Seasonal adjustment strategy: In summer, you can choose products with strong cleaning power. In winter, it is recommended to switch to moisturizing cleansers.
5. Recommendation of cost-effective facial cleanser
| price range | Recommended products | Suitable for the crowd | Core advantages |
|---|---|---|---|
| Under ¥50 | Dove Moisturizing Cleansing Foam | Student party/limited budget | Amino acid base + 40% beauty serum |
| ¥50-200 | Kerun Moisturizing Cleansing Foam | Sensitive skin/dry skin | Slightly acidic, fragrance-free alcohol |
| ¥200 and above | SK-II Skin Care Cleansing Cream | Mature skin/pursuing quality | Pitera™ ingredients, improve skin texture |
From the above structured data analysis, it can be seen that choosing a facial cleanser requires comprehensive consideration of multiple factors such as skin type, ingredients, season, etc. It is recommended that consumers purchase samples to try out before deciding on the full-sized product for long-term use. Remember: the most expensive may not be the most suitable. Finding cleansing products that are "in tune" with your skin is the key.
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