How about the public comfort collar: analysis of hot topics on the Internet in the past 10 days
With the advent of the era of information explosion, the public is paying more and more attention to hot topics. This article will sort out the hot topics and content on the Internet in the past 10 days, analyze the current situation and trends of public support, and help readers better understand the current focus of society.
1. Hot topic rankings
| Ranking | topic | heat index | Discussion platform |
|---|---|---|---|
| 1 | A celebrity’s divorce | 9,850,000 | Weibo, Douyin, Zhihu |
| 2 | Interpretation of the Nine Policies of the New Country | 7,620,000 | WeChat, Snowball, Oriental Fortune |
| 3 | May Day travel booking boom | 6,930,000 | Little Red Book, Mafengwo, Flying Pig |
| 4 | Food safety incident in a certain place | 5,780,000 | Weibo, Douyin, Bilibili |
| 5 | New applications of artificial intelligence | 4,950,000 | Zhihu, WeChat public account, 36Kr |
2. Analysis of hot topics
1.Entertainment and gossip: The divorce incident of a certain celebrity continues to ferment, and related topics have dominated the hot searches for many days. Netizens launched heated discussions around the concept of marriage, property division, child support, etc.
2.Policy and Economics: The nine policies of the new country have attracted widespread attention in the capital market. Investors have different views on the subsequent market trends, and professional institutions have released interpretation reports.
3.Tourism consumption: The May Day holiday is approaching, and the tourism market is heating up ahead of schedule. Data shows that this year’s May Day travel bookings increased by 35% year-on-year, and tickets for some popular attractions have been sold out.
4.Social and people's livelihood: A food safety incident in a certain place triggered public discussion on the food supervision system. Relevant departments have intervened in the investigation, and the companies involved have been ordered to make rectifications.
5.Frontiers of Science and Technology: The field of artificial intelligence has made another breakthrough. A technology company has released its latest AI product, which can achieve a more natural interactive experience, triggering heated discussions in the industry.
3. Analysis of the current situation of mass relief services
| Dimensions | status quo | trend |
|---|---|---|
| Follow duration | Average 2-3 days | Hot spots change faster |
| How to participate | Comment-based | Increased video expression |
| emotional tendencies | Rational discussion accounts for 60% | Slight increase in emotional expression |
| Cross-platform communication | 3-5 platforms | Enhanced platform linkage |
4. Dissemination rules of hot topics
Through the analysis of hot topics in the past 10 days, we found the following communication patterns:
1. Entertainment topics spread the fastest and can usually be on the hot search list within 1 hour;
2. Policy topics have the longest discussion period, lasting 5-7 days on average;
3. Social and livelihood topics have the highest level of participation, with each topic attracting more than 1 million comments on average;
4. Technology topics are highly professional and are mainly spread in vertical fields, but their influence is long-lasting.
5. Suggestions and Outlook
Regarding the phenomenon of mass consolation, we recommend:
1. Maintain a rational attitude and avoid being coerced by emotional content;
2. Verify information through multiple channels and be wary of the spread of false content;
3. Allocate your attention appropriately and do not become overly obsessed with hot topics;
4. Actively participate in valuable discussions and promote the formation of social consensus.
Looking to the future, with the continuous optimization of algorithm recommendation technology, the communication efficiency and accuracy of hot topics will be further improved. At the same time, platforms also need to assume more social responsibilities and guide a healthy and orderly online discussion environment.
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